May 18 2007
The Canadian Radio-television and Telecommunications Commission says it will progressively remove restrictions on advertising-time limits for broadcasters, with the ultimate goal of removing all such restrictions by September 1, 2009.
In short, we get more TV commercials for the same price we’re already paying.
The reasoning behind this genius move that will undoubtedly delight citizens who are already pleased as punch to have to spend four hours on the couch to finish one two-hour televised Hollywood film?
“The commission considers it essential that broadcasters have the flexibility to maximize advertising revenues to respond to the negative impact of audience fragmentation.”
Right. It isn’t enough to clog up the Internet with endless pop-ups and spam. Now I get to see more of my favorite Jack in the Box ads.
Thank you, CRTC.