Feb 07 2008
Caught a great seminar on using technology for social marketing for fundraising and other purposes for non-profits called NetSquared The big event happened at Workspace in Vancouver’s paradoxically historic neighborhood of Gastown the other night, . Just a quick summary:
The seminar was attended by the usual rogue’s gallery of Vancouver web-monkeys, social media revolutionaries, bloggers, marketing execs and assorted independent professional contractors like yours truly (SHAMELESS PLUG ALERT: anyone out there need a dynamite Vancouver writer to make their web copy or press kit all pretty and shiny?) I was only able to stay for the first presentation, by online fundraising site GiveMeaning’s CEO Tom Williams. He talked about the opportunities for raising funds online. Not too surprisingly, he has found that personal networks through emails/phone calls/face to face conversations are the essential oil lubricating the online fundraising machine.
Indeed, he seemed to suggest that online fundraising stands little to no chance of succeeding without the human evangelist element: people with a sincere desire to do good who rope in their own social network to give money and time.
Darn this World Wide Interweb thing-y. Even with the latest technology, people still have to go out there and actually TALK to other people.
Oh, and there’s a contest where you can win serious cash prizes just for trying to make the world a better place. Nice gig if you can get it.