May 21 2008
Our email filters may not be intuitive enough to completely stop spam from going to our inboxes, but there’s an easy solution to old fashioned paper junk mail. It takes about two minutes and is awfully easy.
Tape a “No Junk Mail” sign on your mailbox.
Done. That’s it. No heavy lifting. It’s awfully intuitive as well.
You won’t receive junk mail. As well, your name is then put on the Consumer Choice database to ensure advertisers reduce their quantity of published materials by the number that was formerly sent to your household. Since up to 98 per cent of junk mail is wasted on people who don’t want it (Red Dot), if enough people opt out, we’ll be reducing our garbage and greenhouse gas emissions significantly.
For more information, check my blog post about the Red Dot campaign and more ways you can reduce the environmental impact of random marketing efforts in my article on the Vancouver-based David Suzuki Foundation’s blog, Junk Mail: Just Stop It With A Red Dot.