May 21 2008

EcoView: Junk Mail, Terminated. Now, About That Spam…

Published by at 7:27 pm under Uncategorized

Our email filters may not be intuitive enough to completely stop spam from going to our inboxes, but there’s an easy solution to old fashioned paper junk mail. It takes about two minutes and is awfully easy.

Tape a “No Junk Mail” sign on your mailbox.

Done. That’s it. No heavy lifting. It’s awfully intuitive as well.

You won’t receive junk mail. As well, your name is then put on the Consumer Choice database to ensure advertisers reduce their quantity of published materials by the number that was formerly sent to your household. Since up to 98 per cent of junk mail is wasted on people who don’t want it (Red Dot), if enough people opt out, we’ll be reducing our garbage and greenhouse gas emissions significantly.

For more information, check my blog post about the Red Dot campaign and more ways you can reduce the environmental impact of random marketing efforts in my article on the Vancouver-based David Suzuki Foundation’s blog, Junk Mail: Just Stop It With A Red Dot.

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3 responses so far

3 Responses to “EcoView: Junk Mail, Terminated. Now, About That Spam…”

  1. Larry Yatkowskyon 22 May 2008 at 6:32 pm

    If memory serves – according the Direct Mail Association, ( there is an association for everything these days) less than 1/4 of 1% of all 1st class addressed mail actually draws a response. This means a phone call, not a transaction which is a much smaller number.

    Yet in my business it is a staple for keeping people informed of new and sold listings and dare I say…..developing business.

    Now for those of us who have embraced blogging (estimated to be less than 2% of 2.3 million realtors in North America of which more than 99 + % stop blogging within 3 months), our hopes are that this medium will in time replace these mailers. Ironically, we have to send mailers and advertise that we have a blog.

  2. Raulon 24 May 2008 at 6:19 pm

    Great post Jonathon (and apologies again for rescheduling!)

    The problem is that sometimes there is a need for some direct mail. Actually, if you remember from Darren’s talk, they do engage in direct mail campaigns. Sometimes you kind of need the so-called junk mail, don’t you think? As long as it’s not a LOT. And yes I recognize that it has a negative environmental impact!

  3. jnarveyon 26 May 2008 at 8:46 am

    Hey Raul! I think we’re actually in agreement here.

    I’m not saying all direct mail campaigns are bad. But there’s a huge difference between a mass mail-out of 20,000 brochures across the Lower Mainland and a more targeted effort like something from Capulet Communications, where they contact 50 people using creative, customized and personalized invitations.

    But you knew that already, my green friend. As you say, it’s all about the size of the mail-out. Nothing wrong with exploiting the awesome capabilities of traditional advertising methods, so long as they are used the right way.

    Or as Spider-Man might put it, “with great power, comes great responsibility” — oddly sage advice from a teenaged radioactive web-slinger, but what the heck.

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