I’m not saying all direct mail campaigns are bad. But there’s a huge difference between a mass mail-out of 20,000 brochures across the Lower Mainland and a more targeted effort like something from Capulet Communications, where they contact 50 people using creative, customized and personalized invitations.

But you knew that already, my green friend. As you say, it’s all about the size of the mail-out. Nothing wrong with exploiting the awesome capabilities of traditional advertising methods, so long as they are used the right way.

Or as Spider-Man might put it, “with great power, comes great responsibility” — oddly sage advice from a teenaged radioactive web-slinger, but what the heck.

The problem is that sometimes there is a need for some direct mail. Actually, if you remember from Darren’s talk, they do engage in direct mail campaigns. Sometimes you kind of need the so-called junk mail, don’t you think? As long as it’s not a LOT. And yes I recognize that it has a negative environmental impact!

Yet in my business it is a staple for keeping people informed of new and sold listings and dare I say…..developing business.

Now for those of us who have embraced blogging (estimated to be less than 2% of 2.3 million realtors in North America of which more than 99 + % stop blogging within 3 months), our hopes are that this medium will in time replace these mailers. Ironically, we have to send mailers and advertise that we have a blog.