Comments on: EcoView – Yellow Pages and the Green Economy http://jnarvey.com/2009/02/25/ecoview-yellow-pages-and-the-green-economy/ Essays and opinions on current affairs and politics. Published from Vancouver, Canada by new media writer Jonathon Narvey Wed, 08 Feb 2012 17:45:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: nancy (aka money coach) http://jnarvey.com/2009/02/25/ecoview-yellow-pages-and-the-green-economy/comment-page-1/#comment-1274 nancy (aka money coach) Sun, 01 Mar 2009 22:25:40 +0000 http://jnarvey.com/?p=1163#comment-1274 Likewise, anecdotally, over the past couple (few?) years in my building, less than half the books appear to be taken from the pile. The rest? Straight to the recycling bin. Likewise, anecdotally, over the past couple (few?) years in my building, less than half the books appear to be taken from the pile. The rest? Straight to the recycling bin.

]]> By: Lisa Johnson http://jnarvey.com/2009/02/25/ecoview-yellow-pages-and-the-green-economy/comment-page-1/#comment-1275 Lisa Johnson Wed, 25 Feb 2009 18:52:18 +0000 http://jnarvey.com/?p=1163#comment-1275 On the numbers: I'm the CBC reporter who talked to Jonathon for the story that got some of this coverage/attention going this week. When I interviewed Canpages and Yellow Pages, both had some numbers, though not specifically what you're asking (which is: how many go straight to recycling?). Yellow Pages told me that, according to their audience research, two-thirds of the population regularly uses their printed directory. But, that doesn't tell us how many never use the book they receive. (About 800,000 are delivered in Metro Vancouver.) Canpages told me that, according to <i>their</i>audience research, 8% of the population surveyed said they had "never" used a printed directory. They provided other numbers as well (25% used in the past week) but none capture how many never used the one delivered last year. On the numbers:

I’m the CBC reporter who talked to Jonathon for the story that got some of this coverage/attention going this week.

When I interviewed Canpages and Yellow Pages, both had some numbers, though not specifically what you’re asking (which is: how many go straight to recycling?).

Yellow Pages told me that, according to their audience research, two-thirds of the population regularly uses their printed directory. But, that doesn’t tell us how many never use the book they receive. (About 800,000 are delivered in Metro Vancouver.)

Canpages told me that, according to theiraudience research, 8% of the population surveyed said they had “never” used a printed directory. They provided other numbers as well (25% used in the past week) but none capture how many never used the one delivered last year.

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