I’ve found from personal experience that one of the most important aspects of citizen journalism is its capacity to put pro journos on notice and let them know someone is not only watching, but also “reporting on their reporting.”

I use a system called “adopt-a-reporter” and one of the journos I follow can’t seem to understand I am NOT a reporter. A media critic maybe, but I have no interest in doing his job.

Social media holds great promise to keep people and companies honest.

I don’t think it is necessarily bad that a company has direct access to the public through their internets. It’s also amazing how much a disgruntled employee will leak and how easy it is to verify their accusations.

Over time this self leveling system will only get better and more efficient.

Not all companies are cut out to play in the social media sandbox, but in the beginning most of them want to try.