Mar 05 2010
The Size Doesn’t Matter campaign is a brilliant counter to the Israel Apartheid Week. When debate is rendered meaningless, but turning the other cheek isn’t your bag, satire and counter-culture jamming makes a lot of sense.
Instead of images of Palestinians at checkpoints, we get a shot of a nearly-naked supermodel. Forget Gaza — look at this Mediterranean beach! What happened to the kids throwing stones at a Merkava tank? They must be hiding behind the stage at that rock concert. Forget for a moment the statistics on the number of Palestinians living below the poverty line. Let’s have a look at some facts about Israel’s achievements in the fields of science, medicine and the protection of civil rights (for both Israeli Jews and Arabs in equal measure, naturally).
Cynics will look at this social media campaign and its publicized events at campuses across Canada as an offensive distraction to the grim IAW movement. But that’s the point. It’s meant to be.
IAW is itself a distraction and a decisively unhelpful one when it comes to actually solving the horrendous challenge of Middle East peace. Putting out Size Doesn’t Matter as a distraction to the distraction is exactly the strategy to use.
We live in a culture where political correctness has dulled the ability of both students and their teachers to distinguish between a liberal democracy and a lawless tyranny. In that context, sowing confusion among the holier-than-thou fundamentalists and proto-fascists with a campaign of big boobs, bright lights and some reminders about the gay-friendly, women-friendly and eco-friendly nature of the Jewish state just plain works.
“It may be small, but it has brought the driest places to life!”