Mar 21 2010
Social media is not and cannot be a sort of backup system for when “traditional” (and paid) journalists seem to fall down on the job. With few exceptions, bloggers tend to be gatekeepers, promoters and pundits — not writers of the first draft of history. Besides, the symbiotic relationship between newsmakers and social media practitioners benefits both sides.
My look back at the “Lessons from the Olympics” Social Media Club panel where I spoke earlier this week:
Sure, we create all kinds of original content, from photos and videos to really thought-provoking essay-type blog posts. But as a rule, we don’t pick our themes from whatever the newsmakers have deemed unworthy of their attention — at least, not if we want people to actually see what we’re creating.