Apr 20 2010

The Future of Food

Where will we get our food a few decades from now? Is our current model sustainable? Will we be able to feed the world’s teeming billions? Is “breakfast in a can” the thin edge of the wedge for where we’re headed? Learn more in my feature article in Sharp Magazine, The Future of Food — or even better, actually buy a copy of the magazine at Chapters or some other newsstand

(NOTE: If this topic doesn’t really grab you, check out the magazine anyway. Aliya-Jasmine Sovani’s boobs are practically falling out of her shirt on the next page after my story ends, on page 64. In her feature by Leo Petaccia, “Sharp sits down with MTV Canada’s most infamous host to talk about the merits of social consciousness, the importance of breasts and why we all need to lighten up once in a while”. Worth a look.)

An excerpt from my story:

“Make a better breakfast faster, Batter Blaster!” The tongue-in-cheek jingle is not the only addictive thing about entrepreneur Sean O’Connor’s invention. His waffle mix in a spray can is now in 13,000 stores across North America, including Costco and Walmart, with plenty of accolades and YouTube testimonials by dedicated fans of the product. “Just shake, point, blast and cook,” the slogan goes.

“We believe we’re consistent with the innovative path that led to microwave popcorn, or lettuce in a bag,” O’Connor notes. It’s organic, easy to use and, increasingly, represents the future of how we prepare our food.

There are certainly enough other examples of packaged foods, unrecognizable a few generations ago, that have become commonplace. But as the demand for high-tech foods increases, so does the demand for organics and local food. Once again, we face a paradox.

Is this the future of food?

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2 responses so far

2 Responses to “The Future of Food”

  1. old white guyon 20 Apr 2010 at 12:33 pm

    great. i’m not a green follower but something else in a can. hell teach people how to cook something a simple as a waffle.

  2. Prairie Topiaryon 21 Apr 2010 at 1:32 pm

    Great article, Jon! I have to say, however, that the Sovani feature that follows yours wins in the category of sheer jaw-dropping effect.

    For reasons your article demonstrates well, food production and food safety will be among the most important public policy issues we face in the coming years. Already, we see fights over raising chickens in back yards, debates about pasteurizing milk and GMOs, listeriosis outbreaks, people promoting 100 km diets and grass fed beef, etc. These are debates that seemed unthinkable twenty years ago. We live in interesting times!

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