Jun 17 2011
I’m a believer in social media marketing for business, not least because that’s how I often get referrals for my own SEO web copywriting and corporate communications business.
I was recently researching the cost of social media — what it takes to hire a blogger, run a Facebook campaign or get a social media marketer in-house. Gradually, the article evolved into How to Get Social Media to Work for Your Business, published on Techvibes. Here’s a little blurb:
Blogs are a popular (some would say critical) social media tool, offering the ability to boost brand and advertise deals to bring in actual sales. Remember that “funny” gets eyeballs and there’s no profit in “playing it safe”. The point is to get noticed.
Open Road Communications Ltd. are the Vancouver-based maker of social intranet software called ThoughtFarmer. The company derives 100% of its business from inbound leads to its website, with customer deals ranging from $10,000 to $200,000. The objective of their campaign was to boost the number of sales leads. They used a blog, targeted at IT workers and managers. It was funny, at least for IT professionals. And for $7,000 for an outside firm to set it up, it worked.
“Of those visitors, we can see that 474 then proceeded to our website,” McGrath explains. “At our typical conversion rate, those 474 visitors will result in about one sale, at an average sale price of $30,000. Our sales this quarter shatter all previous records and are a 270% increase over the same quarter last year,” suggesting multiple sales from the campaign.