Archive for the 'BlogRant' Category

Oct 23 2015

The evolution of the blog from good articles to dumb tweets and back again

Published by under BlogRant

No, not this blog. Just blogs in general. For a while I was concerned that the Internet was reaching a kind of saturation point, where everyone and his dog had a blog. In the rush to feed that beast, everyone was cramming cliche-ridden articles into their schedules, where a simple tweet would suffice.

It’s now gotten to the point where readers are so sick of wading through crap that many blogs are cleaning house. We’re back to a focus on quantity plus quality. That’s a good thing.

As I wrote recently on my content marketing blog in relation to corporate thought leadership, though the advice applies more generally: Gather metrics that tell a story. No one’s interested in a 750 word article that, to quote the Dude from The Big Lebowski, is “just like, your opinion, man.”

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