Oct 23 2015
No, not this blog. Just blogs in general. For a while I was concerned that the Internet was reaching a kind of saturation point, where everyone and his dog had a blog. In the rush to feed that beast, everyone was cramming cliche-ridden articles into their schedules, where a simple tweet would suffice.
It’s now gotten to the point where readers are so sick of wading through crap that many blogs are cleaning house. We’re back to a focus on quantity plus quality. That’s a good thing.
As I wrote recently on my content marketing blog in relation to corporate thought leadership, though the advice applies more generally: Gather metrics that tell a story. No one’s interested in a 750 word article that, to quote the Dude from The Big Lebowski, is “just like, your opinion, man.”